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As every year we participate as exhibitors in CEVISAMA 2018 fair. We expect see you at Valencia , on february 5th – 9th .

We are located atl LEVEL 2 HALL 6, STAND F126

The aim of any company regardless of the product they market and the consumer sector, to which they are dedicated, is to try to maintain a good balance between the three basic pillars which characterize first level products: Price, quality and service (Understanding as service, the management with the customers, delivery times, after-sales service ...).

High density alumina balls are not an exception, and Xieta International has been working for more than 30 years to try to maintain an optimal balance between the 3 variables of the Price-Quality-Service triangle.

Companies often try to be the best at something and focus on their added value proposition at any of the three points of the triangle. Also it is not always good to opt for one of the three elements in an extreme way, since this means forgetting the other two. It should not be forgotten that whenever one seeks to promote any of the three, the others must be sacrificed, so that the most correct position and that has always adopted Xieta International, is to remain in a position of total balance and equidistant between the 3 vertex.

Not all manufacturers of high density alumina balls adopt the same balancing policies that characterize Xieta International. Many manufacturers of high density balls have chosen to break the balance and have focused solely on the vertex of "Prices" to be able to obtain more easily much more market share. This makes the sacrifice in terms of product quality and service offered very significant.

The production of high-quality alumina balls is associated with manufacturing costs which cannot be ignored (first-level raw materials, first-class machinery, technical know-how, etc.).

The end customers' demand for high density alumina products at the lowest possible price means that there are a number of manufacturers offering products of lower quality but under the same label as top quality products. The problem is that these second-class alumina balls manufacturers label their products as first-class products, causing great deterioration to the prestige and "brand" of first-class alumina balls.

This fact, in certain markets, has generated an involution in the grinding media, discarding the alumina products to return (as was done 30 years ago) to use river stones as a grinding media. Manufacturers of alumina balls should not allow involution in the use of our products, since the cause that has originated it is not real.

But who is to blame for this situation: Customers who are always demanding improvements in prices or that group of manufacturers who are flooding the markets with deceptive products?

Obviously, all end customers of any kind of sector always try to legitimately get the best prices in their raw materials, but they must understand that the concept of low-cost, so fashionable these last years and used massively in the services sector ( Hotels, travel, flights, etc.), cannot be applied to high quality products such as high density alumina balls.

The origin of the whole problem lies in the manufacturers of alumina balls that want to get market share based on offering products that do not meet the expected quality levels, that is, they choose to break the balance Price-Quality-Service and opt to offer only Price, based on distributing low quality products, almost always accompanied by a very poor or nonexistent customer service. These manufacturers are the ones that are generating the involution of the grinding media in certain markets, since the immediate response of the final customers located in these areas has been to discard the high density alumina grinding media and to return to use silica stones.

It is our obligation, as manufacturers of high quality alumina balls, to inform our current and potential customers of the existence of this situation and not allow the involution of the grinding media, as the reason for these changes would not correspond to a Natural evolution, or a real cause.

We must all require to those alumina grinding media manufacturers to provide to the market with alumina grinding media that meet the minimum quality requirements expected of a high-density alumina product, and we must begin to unmask those manufacturers / distributors / agents, ... that with the lie as the only argument, flood the markets with products of very low quality that harm other top brands.



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C/Travessera de Gràcia 62, At. 7.
08006 - Barcelona-Spain

C/Cantabria, 10 - POL INDUSTRIAL EL COLADOR, onda,
12200 - Castellon - Spain

Telf.: +34 934 147 227

Fax: +34 934 142 837

E-mail:This email address is being protected from spambots. You need JavaScript enabled to view it.

Technical assistance milling | Technical query with our technical department.

We offer a personalized grinding technical advisory service.

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